After modifying its WhatsApp Business logo, it has now made another big announcement. This chat platform will restrict the number of WhatsApp broadcast messages that individuals and business persons can send.

This decision is in favor of reducing spam messages and improving the user’s experience. The testing phase for these limitations will begin in the coming weeks. 

If you frequently use WhatsApp broadcasts, be prepared for the changes. For instance, the maximum limit of 256 recipients per broadcast will bring down to just 30 broadcast messages per month. Let’s figure out why WhatsApp is making this change.

Why Is WhatsApp Imposing These Limits?

With the increasing number of spam messages hitting user’s inboxes, WhatsApp has planned to impose messaging limits. It will ensure that people get important and relevant messages only instead of promotional texts. For the reduced number of WhatsApp broadcast messages, it has recommended alternate ways to share messages like:

• Users can share updates with their contacts.
• WhatsApp channels are another way to share your messages with multiple people at once. 

New Features Coming to WhatsApp Broadcasts

While WhatsApp is working on limiting broadcast messaging, it is also adding new features to provide better user experiences. Some of the key changes include:

Paid Broadcast Messaging for Businesses

Earlier, businesses were able to engage with endless number of customers using Whatsapp broadcast messages. But now, it will roll out the paid version along with some additional features. With this move, brands can reach out to a wider audience base and only serious businesses can now share messages. 

Customized Broadcast Messages

Customized broadcast messages are going to be another significant change. This will enable businesses to send targeted product updates, holiday sales alerts, and exclusive offers. As a result, brands can retain their customer and maintain long-term relationships. 

Message Scheduling Feature

One of the most awaited features to be added to the WhatsApp business is message scheduling. In the coming times, businesses can schedule messages in advance and plan campaigns effectively. 

Pilot Program with 250 Free Messages

In the pilot program, WhatsApp business will allow the sharing of 250 customized messages free of cost. Later on, you can sign up for the paid model to extend your limitations of message sharing. 

How Will These Changes Benefit Users?

Businesses aren’t the only ones to benefit from all the changes. Even the individuals who use WhatsApp frequently will receive many benefits:

• The restrictions on WhatsApp broadcast messages will prevent businesses from spamming users with unwanted promotional texts. 
• The communication flow will improve with a paid broadcast system because businesses will emphasize sending high-quality content rather than simple promotional text.
• Users’ inboxes will be free of daily spam messages making it look clear and organized. No more they will miss other important messages. 

Meta’s New Revenue Stream

In recent years, Meta has generated a lot of revenue from WhatsApp. It’s an important asset for them so the company is continuing experimentation to monetize the platform. However, the end goal is always to provide a simplified experience to the users. The paid WhatsApp broadcast messaging will work as a new revenue source for the Meta generating along with building loyal user base. .

Final Thoughts: Is This a Good Move?

Meta’s decision to restrict free WhatsApp broadcast messages and introduce a paid model is a great step for individuals and businesses. However, businesses will have to revamp their marketing strategies to align with the changes. 

According to you, will these changes reduce spamming or marketing will become more difficult for businesses? Feel free to share your views in the comments and share this article if you like it.