WhatsApp’s New Broadcast Limits is Coming Soon

Big Changes Coming to WhatsApp Broadcasts!

Images Credit: Unsplash

Why is WhatsApp Imposing Limits? 

Too many spam messages are overwhelming users.

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Broadcast limitation will reduce spam and improve user experience 

What Are the New Limits? 

Broadcast recipients limit reduced from 256 to 30 per month! 

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This means fewer mass messages for businesses & individuals. 

What’s the Alternative? 

WhatsApp suggests other ways to reach audiences: 

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✔️ Share updates directly with contacts ✔️ Use WhatsApp Channels for wider reach 

 Paid Broadcast Messaging 

WhatsApp introduces a paid model for businesses.

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Brands must pay to send bulk messages to customers  

Customized Broadcast Messages 

Businesses can now send personalized updates  

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Use it for sales alerts, product launches & exclusive offers! 

Message Scheduling 

Businesses can now pre-schedule messages. 

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Perfect for marketing campaigns & event reminders! 

Pilot Program - 250 Free Messages 

WhatsApp is testing a pilot program

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Businesses get 250 free message and then pay to extend the limit

How Will These Changes Benefit Users? 

Less spam, more meaningful messages 

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✔️  No more daily promotions ✔️  Higher quality content  from businesses 

Meta’s New Revenue Strategy 

Eventually, Meta is monetizing WhatsApp broadcasts 

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Businesses pay, users get a better experience. 

Final Thoughts – Good or Bad Move? 

Will WhatsApp’s restrictions reduce spam? 

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Or will businesses struggle with marketing?