Images Credit: Unsplash
Too many spam messages are overwhelming users.
Broadcast recipients limit reduced from 256 to 30 per month!
WhatsApp suggests other ways to reach audiences:
WhatsApp introduces a paid model for businesses.
Businesses can now send personalized updates
Businesses can now pre-schedule messages.
WhatsApp is testing a pilot program:
Less spam, more meaningful messages
✔️ No more daily promotions ✔️ Higher quality content from businesses
Eventually, Meta is monetizing WhatsApp broadcasts
Will WhatsApp’s restrictions reduce spam?
Or will businesses struggle with marketing?